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30 DAYS IN LA
I was part of a three person team tasked with activating social, comms and special content projects around a 30 day music festival that took place in various venues around Los Angeles. My team worked with artists like Pusha T, YG, Haim, Charli XCX, Jhené Aiko + many more to amplify this campaign.
I was directly responsible for strategizing and executing a social creator campaign that consisted of 40+ creators, including tapping @overheardLA to participate in the account’s first ever brand partnership. My program achieved 60MM+ social media impressions across platforms. Additionally, I contributed to managing on-site content teams, press outreach and special projects like our festival announcement featuring Blake Griffin.
You can take a look at an in depth case study here.