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I was part of a three person team that strategized, concepted and activated ancillary content campaigns around RBMA Festival Los Angeles 2017. We paired artists (St. Vincent, Flying Lotus, Thundercat, Arca, SOPHIE + many more) with strategic creatives to launch content campaigns that amplified the festival’s already impressive run of shows.
My team concepted and produced 30+ video projects for this campaign with a combined total of 15MM+ views. I was directly responsible for our social creator campaigns, which involved 50+ creators with a combined following of 17MM+. I was also heavily involved in producing 13 special content projects, including music videos for SOPHIE and St. Vincent, a short documentary on LA’s Latinx metal scene and a Street Fighter remix challenge. Additionally, I sourced and managed content teams on-site, including show photographers, videographers and social content creators. Our ancillary content campaigns were covered by editorial outlets like New York Times, Los Angeles Times, Forbes, Vogue, Variety, Complex and more for a combined total of 70MM+ impressions.
For an depth case study of this project, click here.