LIGHT MAGIC: A KACEY MUSGRAVES DRONE SHOW
PRODUCER + SOCIAL MEDIA STRATEGY
My team was tasked with creating a piece of content that celebrated women in tech. In collaboration with Intel’s fully female drone engineering team, we concepted a massive drone show to present to Intersect headliner, Kacey Musgraves. We achieved buy-in from Kacey’s team and from there, Light Magic: A Kacey Musgraves Drone Show was born.
My contribution to the final piece included managing branding guidelines and creative vision from multiple stakeholders, story direction, creative direction assistance, managing on-site production team, and social media distribution plan. In addition to the full YouTube piece, I owned creative for two additional social assets which you can view here and here.
The piece achieved 961K+ views (Youtube + Facebook) and 3MM+ social media impressions.