I'm Laura & This Is My Portfolio
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ARCHITECTS OF THE NEW LA SOUND CONSULTANT + SOCIAL MEDIA STRATEGY I was brought in to consult with R Baron Group on an unfinished documentary about the renaissance of West Coast hip-hop. I helped their team finish the piece and tie it into the ro

Shoreline Mafia

ARCHITECTS OF THE NEW LA SOUND CONSULTANT + SOCIAL MEDIA STRATEGY I was brought in to consult with R Baron Group on an unfinished documentary about the renaissance of West Coast hip-hop. I helped their team finish the piece and tie it into the ro

ARCHITECTS OF THE NEW LA SOUND
CONSULTANT + SOCIAL MEDIA STRATEGY

I was brought in to consult with R Baron Group on an unfinished documentary about the renaissance of West Coast hip-hop. I helped their team finish the piece and tie it into the rollout campaign for an upcoming show featuring Shoreline Mafia, 03 Greedo and Ron Ron.

I fully owned the distribution strategy for the short documentary. Distribution strategy included a PR plan, documentary teaser campaign and artist + label social media push.

The piece generated 2.4MM social media impressions and 459K organic views (view count combines trailer and full documentary).

Watch it below.

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