My contribution to LA SKATE + MUSIC included story development, casting, creative direction and distribution plan. The piece achieved 90MM social media impressions and 248K organic trailer views.
Distribution strategy included a full PR plan, social media influencer outreach, owned @redbull channel leverage, exclusive screening, paid social strategy and a user-generated-content social campaign.
Watch it below.
“‘LA SKATE + MUSIC’ does an outstanding job of exploring the relationship between both music and skate culture in Los Angeles.” - Nest HQ
“LA Skate + Music brings a new level of depth to the everlasting connection and what it means to everyone involved on both sides.” - OC Weekly
“LA SKATE + MUSIC digs deeper in understanding what skateboarding has become for the residents of Los Angeles —- an identity that they can authentically classify as their own but without the stereotypes.”
- Hypebeast
“With ‘LA: Skate + Music,’ Red Bull Music celebrates the indivisible influence of skateboarding and music on Los Angeles youth, told through the eyes of the creatives that celebrate that connection with their art.”
- Elevator Magazine